![]() How did Celestial Seasonings determine its rich brand aesthetic and design?Ĭelestial packaging is an enduring and endearing ingredient to our success. The artwork for Celestial Seasonings packaging is so colorful and comforting, with a design for every season. ![]() It’s an honor that more and more people are not only choosing Celestial teas, but also turning to tea in record numbers from other beverages. People are now actively seeking comfort, a healthier lifestyle, and health-infused products. ![]() While we’ve always had a strong community, we’ve seen it broaden this year, including the notably larger segment of young men enjoying our Sleepytime line (they call themselves “Sleepytime bros”). This year in particular has been especially meaningful as families find new rituals and comforts at home. Hot tea season, which is October through March, is always extraordinary. It’s the heritage and heart of our company, and it’s why our customers keep coming back. Most importantly, we’ve always hung our hat on flavor. We offer relaxing herbal teas, energizing black and green teas, and everything in between. More than five decades later, we’re a trusted brand with a mission to bring balance to our customers’ day. The company was founded in 1969 in Boulder, Colorado. What can you tell us about Celestial Seasonings and the extraordinary role tea plays in the pandemic?Ĭelestial Seasonings is a pioneer in herbal tea. We had the great fortune of being able to speak with Collins at Celestial Seasonings about the Sleepytime Bear’s origins, the fascinating stories built into the brand’s packaging designs, “Sleepytime Bros,” and what makes Celestial Seasonings so beloved with tea lovers in the tea community. All other details surrounding the Sleepytime Bear, however, remain a bit mysterious in the brand icon space. There is also a plush bear available to buy from the Celestial Seasonings shop. What do we know about the Sleepytime Bear? In 1973, artist Beth Underwood was commissioned to draw the character that would illustrate the tea’s packaging. And a community of young men enjoying Sleepytime tea known as the “Sleepytime Bros” have emerged as a new customer segment, according to Tim Collins, General Manager and VP of Marketing at Celestial Seasonings. The caption “me every day at 5:37 PM” accompanied the iconic bear’s image and received over 210k likes. Shortly after Daylight Savings Time in November 2020, the Sleepytime Bear became part a viral meme on the popular My Therapist Says Instagram account. In an uncertain time, people have been able to turn to hobbies and daily routines - like brewing and drinking tea - that provide gentle comfort to the soul.Īmid the COVID-19 pandemic, the Sleepytime Bear himself has experienced a resurgence in popularity. Musician Taylor Swift released an album, Folklore, as the official soundtrack for donning a cardigan, curling up in a blanket, and journaling for hours. The cottagecore aesthetic, a stylized image of a slowed down life, has many pinning cabin hideaways, loaves of bread, and candlelit dinners on their Pinterest boards. Rituals like baking, gardening, and sewing have all garnered renewed interest across generations. In an unprecedented year marked by social distancing to flatten the coronavirus curve, people have sought out the simple pleasures found in being at home. Seated in a cozy chair with a teacup and teapot at his side, the Sleepytime Bear enters a serene slumber that one may only naturally ease into after sipping Celestial Seasonings herbal tea. The roaring fire in the hearth before him warms the room, one scene inside a cottage where other bear family members are settling in for the night. He is a brown bear wearing a long nightshirt and red nightcap. For nearly 50 years, boxes of Celestial Seasonings herbal tea have been adorned with rich illustrations of the Sleepytime Bear.
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![]() Chronic exertional compartment syndrome also occurs due to the build-up of pressure within the compartment, but differs from the acute process in that the increased pressure occurs with exercise, and resolves when the activity is stopped.ĭuring strenuous exercise, muscle volume normally increases up to 20% Bull Hospital for Joint Diseases.2005 62(3,4):77-84. ![]() Acute compartment syndrome, caused by extreme swelling after a traumatic event, is a medical emergency and requires immediate treatment with a fasciotomy before the lack of blood flow results in tissue death. In effect, this compartment is ‘land-locked’ within the anatomy of the leg.Ĭompartment syndrome occurs when the pressure of the fluid inside the compartment becomes so great that it restricts blood flow into the muscles within the compartment. The muscles of the posterior compartment assist with inversion and plantar flexion of the foot and the posterior tibial nerve (L5-S1) innervates them.įigure 1: Muscular compartments of the lower leg The deep posterior compartment of the lower leg is situated deep within the calf, beneath the gastrocnemius and soleus muscles and nearly sandwiched between the tibia and fibula. The posterior tibial nerve, artery, and vein also course through the deep posterior compartment. Within the deep posterior compartment lie the tibialis posterior, flexor digitorum longus, flexor hallucis longus, and popliteus muscles. Chronic exertional compartment syndrome most often affects the anterior compartment, followed by the deep posterior compartment in frequency Br J Sports Med. Some consider the tibialis posterior to be a compartment unto itself because of its own fascial covering, but for practical purposes, it is included in the deep posterior compartment. A compartment consists of a fascial sheath and the contents within – muscles, nerves, and blood vessels. There are four fascial compartments within the lower leg: anterior, lateral, superficial posterior, and deep posterior (see Figure 1). The pain occurs bilaterally in 80-95% of athletes with CECS, and involves the deep posterior compartment in 32%-60% of all cases of CECS Br J Sports Med. Pain, numbness along the posterior-medial aspect of the calf, and weakness in toe flexion, ankle inversion and plantar flexion, may continue for some time after exercise, but usually resolve with a day’s rest, only to re-appear when the athlete returns to training. Pain may be present upon aggressive palpation or passive ankle dorsiflexion. With chronic deep posterior compartment syndrome (CDPCS), the muscles of the calf may feel swollen or tense upon physical exam, especially immediately after exercise. The pain consistently manifests itself shortly after starting an activity and continues to worsen until the athlete is forced to stop the activity. Pain or numbness may extend to the medial aspect of the foot. The pain may be described as a burning, aching, bursting, or tightness along the posterior medial border of the tibia. Pain deep within the calf that starts after 20 to 30 minutes of exercise and resolves with rest is likely caused by chronic exertional compartment syndrome (CECS) of the deep posterior compartment. Lower leg pain is a common complaint among runners. Alicia Filley assesses lower leg pain caused by chronic exertional compartment syndrome of the deep posterior compartment. ![]() What a teenager has done is turn PayPal's two factor authentication into one factor authentication, if the shopper is also using eBay. Actually, it's more accurate to say that PayPal has had another flaw discovered for them. 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